SEARS LEASE IT

I wrote and managed content for Lease It—both the promotional copy for the ad page and the UX copy for the experience (see below).
This program had a very successful launch, generating $10.48M in revenue during its first three months, and $22.3M in revenue through its first six months.

Dynamic ad page

the user experience

The experience begins inside the buy box…

Continues in the inner panel…

Cart…

If other items are in cart, user can come back to them after leasing…